Our Work
A look at how we've partnered with ambitious teams to build brand systems, products and campaigns that hold up.
Brand creation, web design & marketing
The same company's complete rebrand from Impact.ae — a continuation of that relationship, not a new client.
A repeatable component system, not one-off assets.
THE BUILDWhen the company rebranded completely to VerityX, we built their new brand system out from an initial AI-generated logo concept — developing full style assets and brand guidelines in Figma as a repeatable component system: a recurring X motif drawn from the brand name, a consistent header/subtitle layout used across the website and social presence, and a specific photographic treatment — corporate, collaborative office scenes with enhanced colour and reduced contrast and exposure — applied consistently wherever photography appeared.
"Closing deals in the region depends heavily on trust built face-to-face."
3D Concept, Then a Reliable Switch
Labs
Core
Scale
RegulatoryFor the new website's service icons, I'd originally proposed 3D Spline animations, but after testing found the curved shapes rendered poorly and inconsistently once embedded on the live site, and the animation slowed the page.
I pivoted to a cleaner white line-art system instead, which worked reliably across a much wider range of devices, added no load-time cost, and read as more professional and cohesive than the original concept.
Trust built face-to-face, not remote outreach.
The most significant piece of ongoing work has been FORUM, a private industry event series built as part of the company's wider marketing strategy. The insight behind it was specific to the market: closing deals in the region depends heavily on trust built face-to-face, so the strategy pushed toward as many in-person meetings and group events as possible rather than remote outreach.
Roundtables
Known contacts and existing regional networking groups invited to small, job-role-specific roundtables — around 12 people — to surface real problems with no sales pitch attached.
Targeted follow-up
Open-invite workshops or product demos for contacts who'd expressed a specific need. Because it was tailored and the company was already a known, trusted quantity by that point, attendance held up well.
Four forums, and the leads that followed.
Four main forums ran over this period, alongside smaller virtual coffees and a number of product demos, generating leads that were handed to the sales team to convert. I co-hosted one event myself and managed RSVPs and listings for the rest.
The CISO Forum led directly into a Threatmodeler-focused Track 2 event, after regional conflict had pushed finance companies to move client data outside the region — one company's data centre had been destroyed — which Threatmodeler's product directly addressed.
Team, office, and headshots.
Alongside the internal brand collateral, I photographed the team, the office, and individual headshots myself — giving recruitment materials and the credentials deck a consistent, in-house visual voice.
